> ## Documentation Index
> Fetch the complete documentation index at: https://ebaymcp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics API Overview

> Track performance metrics, traffic reports, and seller analytics

# Analytics API Overview

The Analytics API provides **20+ tools** to track your eBay performance, analyze traffic, and optimize your selling strategy.

<CardGroup cols={2}>
  <Card title="Traffic Reports" icon="chart-line" color="#E53238">
    View listing views, impressions, and clicks
  </Card>

  <Card title="Sales Metrics" icon="dollar-sign" color="#0064D2">
    Track sales performance and conversion rates
  </Card>

  <Card title="Seller Standards" icon="star" color="#F5AF02">
    Monitor your seller performance metrics
  </Card>

  <Card title="Custom Reports" icon="file-chart-column" color="#86B817">
    Generate custom analytics reports
  </Card>
</CardGroup>

## Traffic Reports

Analyze listing performance and buyer engagement.

```javascript theme={null}
// Get traffic report for a listing
const report = await mcp.useTool('analytics_getTrafficReport', {
  dimension: 'LISTING',
  metric_keys: ['CLICK_THROUGH_RATE,LISTING_IMPRESSION,LISTING_VIEWS'],
  start_date: '2024-01-01',
  end_date: '2024-01-31'
});

console.log(`Total Impressions: ${report.records[0].listing_impression}`);
console.log(`Total Views: ${report.records[0].listing_views}`);
console.log(`Click-Through Rate: ${report.records[0].click_through_rate}%`);
```

## Seller Standards

Monitor your performance metrics to maintain Top Rated Seller status.

```javascript theme={null}
const standards = await mcp.useTool('analytics_getSellerStandardsProfile', {
  marketplace_id: 'EBAY_US'
});

console.log(`Transaction Defect Rate: ${standards.defectRate}%`);
console.log(`Late Shipment Rate: ${standards.lateShipmentRate}%`);
console.log(`Cases Closed Without Resolution: ${standards.casesClosedWithoutResolution}%`);
```

## Available Metrics

| Metric               | Description                                 |
| -------------------- | ------------------------------------------- |
| `LISTING_IMPRESSION` | Times listing appeared in search            |
| `LISTING_VIEWS`      | Times listing detail page was viewed        |
| `CLICK_THROUGH_RATE` | Percentage of impressions that led to views |
| `TRANSACTION`        | Number of sales                             |
| `CONVERSION_RATE`    | Percentage of views that converted to sales |

## Next Steps

<CardGroup cols={2}>
  <Card title="Traffic Reports" icon="chart-line" href="/api-reference/analytics/traffic-reports">
    Detailed traffic analytics guide
  </Card>

  <Card title="Analytics Guide" icon="book" href="/features/analytics-reporting">
    Complete analytics feature guide
  </Card>

  <Card title="Best Practices" icon="lightbulb" href="/guides/best-practices">
    Optimize based on analytics
  </Card>

  <Card title="API Reference" icon="code" href="/api-reference/introduction">
    All API tools
  </Card>
</CardGroup>

## Resources

* [eBay Analytics API Documentation](https://developer.ebay.com/api-docs/sell/analytics/overview.html)
* [Analytics Reporting Guide](/features/analytics-reporting)
* [Performance Metrics Guide](/guides/best-practices)