Analytics API Overview
The Analytics API provides 20+ tools to track your eBay performance, analyze traffic, and optimize your selling strategy.Traffic Reports
View listing views, impressions, and clicks
Sales Metrics
Track sales performance and conversion rates
Seller Standards
Monitor your seller performance metrics
Custom Reports
Generate custom analytics reports
Traffic Reports
Analyze listing performance and buyer engagement.Seller Standards
Monitor your performance metrics to maintain Top Rated Seller status.Available Metrics
| Metric | Description |
|---|---|
LISTING_IMPRESSION | Times listing appeared in search |
LISTING_VIEWS | Times listing detail page was viewed |
CLICK_THROUGH_RATE | Percentage of impressions that led to views |
TRANSACTION | Number of sales |
CONVERSION_RATE | Percentage of views that converted to sales |
Next Steps
Traffic Reports
Detailed traffic analytics guide
Analytics Guide
Complete analytics feature guide
Best Practices
Optimize based on analytics
API Reference
All API tools